This Independence Day, Godrej Celebrates India’s Diverse Handlooms Through Multi-City OOH Campaign

India, 14th August, 2026: This Independence Day, Appliances Business of Godrej Enterprises Group is paying homage to Indian handlooms, taking its ‘Tested for Handlooms’ initiative a step further with a multi-city innovative OOH installation, spotlighting distinctive regional handloom fabrics.

Each installation celebrates a distinctive weave and its connection to the region it represents. These handlooms include Patola from Gujarat, Pochampally from Hyderabad, Mysore Silk from Bengaluru, Jamdani from Kolkata and Bhagalpuri from Bihar. The campaign reinforces Godrej’s commitment to handloom care through its AI-powered Front Load Washing Machines, featuring a dedicated Handloom Wash programme that has been tested on 25+ Indian handloom fabrics for as many as 25 washes*, giving consumers greater confidence to care for their handlooms at home and wear them with pride.

Speaking about the initiative, Swati Rathi, Head of Marketing, Appliances Business of Godrej Enterprises Group, said, “India’s handlooms symbolise the country’s rich craftsmanship and cultural heritage, with each weave carrying a story of its own. At Godrej, our focus has always been on creating technology that is truly made for India and addresses real consumer needs. This Independence Day, with our OOH campaign we are celebrating the diverse handlooms that are an integral part of our cultural identity and encouraging people to embrace them with pride, by making it easier for consumers to care for these fabrics at home.”

About Appliances Business of Godrej Enterprises Group

Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 950+ service centres and 4000+ SmartCare service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/home-appliances 

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*Visit: http://bit.ly/GATnC_ for terms and conditions.