Godrej Enterprises Group

Security Solutions business of Godrej Enterprises Group strengthens leadership in Bihar’s security market

Targets 25% festive growth; holds over 80% market share in Bihar’s home locker segment

Patna, 14th October 2025 – The Security Solutions business of Godrej Enterprises Group today reinforced its market leadership in Bihar with its expanding range of advanced, design-forward safes and institutional security products. With a dominant 80% market share in the state’s home locker category and 60% in the jeweller segment, the business aims to achieve a 25% sales growth in the home locker category during the ongoing festive season.

Driven by Bihar’s rapid urbanization and rising prosperity, the state has emerged as a key focus market for the brand. The increasing establishment of banking and financial institutions, growth of premium housing, and rising consumer awareness of certified safes are further accelerating the demand for reliable and modern security solutions.

Commenting on the occasion, Mr. Pushkar Gokhale, Business Head - Security Solutions business of Godrej Enterprises Group, said, “Bihar is among our strongest markets, reflecting a growing consciousness about safety and design-led living. As more homes and institutions seek certified, aesthetic, and tech-enabled safes, our goal is to make world-class security accessible to all segments. We are investing in channel expansion, local service networks, and awareness programs to help consumers choose certified and compliant safes. This festive season, we are confident of achieving over 25% growth in Bihar driven by home demand

The Security Solutions business of Godrej Enterprises Group continues to evolve its portfolio to meet the changing aspirations of Indian consumers. Its NX Pro Luxe, NX Pro Slide, NX Seal, and Rhino Regal series redefine how security integrates into modern homes offering biometric access, intelligent alarm systems, and interiors crafted to complement contemporary décor.

For institutional and jeweller segments, the company offers India’s first BIS-certified Class E Safe -Defender Aurum Pro Royal, engineered for superior protection and luxurious design, alongside the AccuGold iEDX Gold Testing Machine, which delivers precise, non-destructive purity testing. These products cater to jewellers, hallmarking centres, and banks seeking trusted and compliant solutions. All safes are built with over 120 years of manufacturing excellence and backed by industry-leading innovation. The business has been at the forefront of driving BIS and QCO compliance awareness, educating customers and jewellers through exhibitions, digital campaigns, and collaborations with BIS officials. Its products are manufactured in GreenCo and GreenPro-certified facilities, underlining a long-term commitment to sustainability and responsible manufacturing.

Looking ahead, the Security Solutions business of Godrej Enterprises Group is focusing on expanding its retail and service footprint across Bihar and Eastern India, creating local employment opportunities and strengthening after-sales service. The company envisions a future where home security is fully integrated with connected, smart technologies, including Wi-Fi cameras and intelligent video door systems, bringing convenience and peace of mind to every household.

Annexure

Products Portfolio:

NX Pro Luxe: The NX Pro Luxe home locker offers advanced security with modern convenience, featuring a dual locking system, motorized locking, and voice-guided access. Designed to blend seamlessly into interiors, it includes dual password access, an auto-freeze function, USB emergency charging, and soft LED lighting. Available in 30L and 48L variants, it ensures durability and ease of use, making it the ideal choice for secure and stylish storage.

NX Seal Floor Locker: The NX Seal Floor Locker is the ultimate solution for concealed and secure storage of your valuables. Designed with a concealed, floor-mounted design, this innovative safe blends seamlessly into your flooring, making it virtually invisible to the naked eye. Crafted with 10X stronger materials than traditional wooden cupboards, the NX Seal Floor Locker offers superior protection against theft and damage.

NX Pro Slide: The NX Pro Slide home locker redefines security with its innovative slide-out design, seamlessly integrating into modern furniture for discreet yet robust protection. Engineered to be 10X stronger than a wooden cupboard, it features a precision key lock, auto-freeze function for incorrect attempts, and an LED-lit interior for enhanced visibility. The motorized locking system ensures smooth and secure access, while USB emergency charging provides backup power when needed. With its sleek, space-efficient design and advanced security features, the NX Pro Slide is the perfect solution for safeguarding valuables while maintaining a clutter-free, elegant home aesthetic.

The Rhino Regal Locker: is a high-security safe designed to offer unparalleled protection for valuables, combining advanced technology with robust construction. Engineered with materials 100X stronger than standard safes, it withstands even the most forceful attempts at breach. Featuring an advanced precision key lock, a lockable top compartment, and a 2-way bolt system, it ensures maximum security. Heavy-duty and concealed hinges provide both durability and aesthetic appeal, while a secret bottom storage compartment and adjustable shelves enhance functionality. Ideal for homeowners, businesses, and collectors, the Rhino Regal locker delivers unmatched security, durability, and customizable storage, making it the ultimate choice for safeguarding valuables.

Defender Aurum Pro Royal - Aurum Pro Royal is India’s 1st BIS Certified Class E Safe designed to provide tailored storage solutions with luxurious interiors and more. Engineered to meet the latest regulatory standards, it also caters specifically to the needs of jewelers, delivering unparalleled protection for their valuable inventory.

AccuGold iEDX Series - Gold Testing Machine – Designed for accurate, non-destructive gold testing. It is perfect for jewelers, banks, and hallmarking centers.

Mx Portable Strong Room Modular Panels - Strong room modular panels designed for effortless setup, transport, and maximum security, it redefines business protection with high-quality steel construction and modular adaptability.

About Security Solutions business of Godrej Enterprises Group:  

The Security Solutions business of Godrej Enterprises Group is a leader, pioneer and the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious Banks, Corporates and Prestigious institutions. For the first time in the category and the industry, the Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” as well as the coveted “Security Company of the Year” awards. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the USA, Europe and the SAARC Countries.

About Godrej Enterprises Group:

Since 1897, the Godrej Enterprises Group has contributed significantly to India’s journey of economic growth. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.

Today, the Godrej Enterprises Group, has a presence across 5 continents with a market-leading presence across its consumer facing and nation building businesses. GEG comprises of aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and Information Technology.