10 Jul, 2025
Godrej Unveils Smart Security Range in Kerala with Exclusive Onam Offers
Aims to capture 80% market share with smart innovations to meet the evolving needs of modern consumers
Kochi, July 10, 2025: The Security Solutions business of Godrej Enterprises Group has unveiled its latest portfolio of BIS-certified lockers for jewellers and advanced smart home lockers in Kerala, setting a new benchmark in India’s rapidly evolving security market. This launch comes on the heels of the Government of India’s Quality Control Order (QCO), which mandates adherence to Bureau of Indian Standards (BIS) norms for High Security safes, reaffirming Godrej’s commitment to compliance, innovation, and consumer trust. To mark the launch, the company announced exclusive Onam Suraksha Offers for customers across Kerala.
Commenting on the launch, Mr. Pushkar Gokhale, Business Head, Security Solutions, Godrej Enterprises Group, said “Kerala’s demand for it’s Safes is growing rapidly as the jewellery retail is evolving fast despite the high prices of Gold. Moreover, with our BIS-certified range of High security Safes, we’re not just meeting compliance we’re setting a new benchmark for intelligent, future-ready security. We aim to capture more than 80% of the market share this festive season in the home locker segment and 65% in the institutional segment and are well-positioned to meet the rising demand for trusted, future-ready security. As we approach the festive season of Onam, a time when families invest in safety and prosperity, we’re excited to offer exclusive launch benefits that make high-quality security solutions more accessible, convenient and appealing to our customers in Kerala.”
The new range caters to both commercial and residential markets. For jewellers, the Defender Aurum Pro Royal Class E Safe offers advanced protection and high-capacity storage, meeting BIS standards and the functional needs of jewellery retail. The AccuGold iEDX Series, a non-destructive gold testing solution, supports hallmarking centres, banks, and jewellers engaged in gold loan services strengthening Godrej’s role across the gold ecosystem. For homes, products like NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal combine biometric and digital access, intelligent alarm systems, and contemporary interiors—blending security with lifestyle needs for Kerala’s design-sensitive, digitally aware consumers.
Godrej Security Solutions currently leads the organized locker segment in Kerala with market share close to 80% in home locker and 60% in institutional segment . In the jewellery segment, the brand aims for 65% market share, backed by deeper engagement with retailers and focused regional marketing. Kerala continues to be a high-performance market for the group, contributing significantly to its southern region revenues. With the festive season around the corner, Godrej is strengthening its retail network and customer outreach in Kerala, reaffirming its position as a trusted provider of secure, design-led, and future-ready solutions.
To mark the launch, Godrej announced exclusive Onam Suraksha Offers for customers across Kerala. Jewellers purchasing the Defender Aurum Pro Royal Safe will receive a complimentary Countmatic Note Counting Machine (MRP ₹19,000), while buyers of the AccuGold iEDX Gold Testing Machine will get a free Crusader Note Counting Machine (MRP ₹25,000). Home customers purchasing any 100X Safe will also receive a concealed Myst-Small Book Safe at no additional cost. These limited-period festive offers are available at all authorized Godrej outlets and retail partners in the state.
Annexure
Products Portfolio:
NX Pro Luxe: The NX Pro Luxe home locker offers advanced security with modern convenience, featuring a dual locking system, motorized locking, and voice-guided access. Designed to blend seamlessly into interiors, it includes dual password access, an auto-freeze function, USB emergency charging, and soft LED lighting. Available in 30L and 48L variants, it ensures durability and ease of use, making it the ideal choice for secure and stylish storage.
NX Seal Floor Locker: The NX Seal Floor Locker is the ultimate solution for concealed and secure storage of your valuables. Designed with a concealed, floor-mounted design, this innovative safe blends seamlessly into your flooring, making it virtually invisible to the naked eye. Crafted with 10X stronger materials than traditional wooden cupboards, the NX Seal Floor Locker offers superior protection against theft and damage.
NX Pro Slide: The NX Pro Slide home locker redefines security with its innovative slide-out design, seamlessly integrating into modern furniture for discreet yet robust protection. Engineered to be 10X stronger than a wooden cupboard, it features a precision key lock, auto-freeze function for incorrect attempts, and an LED-lit interior for enhanced visibility. The motorized locking system ensures smooth and secure access, while USB emergency charging provides backup power when needed. With its sleek, space-efficient design and advanced security features, the NX Pro Slide is the perfect solution for safeguarding valuables while maintaining a clutter-free, elegant home aesthetic.
The Rhino Regal Locker: is a high-security safe designed to offer unparalleled protection for valuables, combining advanced technology with robust construction. Engineered with materials 100X stronger than standard safes, it withstands even the most forceful attempts at breach. Featuring an advanced precision key lock, a lockable top compartment, and a 2-way bolt system, it ensures maximum security. Heavy-duty and concealed hinges provide both durability and aesthetic appeal, while a secret bottom storage compartment and adjustable shelves enhance functionality. Ideal for homeowners, businesses, and collectors, the Rhino Regal locker delivers unmatched security, durability, and customizable storage, making it the ultimate choice for safeguarding valuables.
Defender Aurum Pro Royal - Aurum Pro Royal is India’s 1st BIS Certified Class E Safe designed to provide tailored storage solutions with luxurious interiors and more. Engineered to meet the latest regulatory standards, it also caters specifically to the needs of jewelers, delivering unparalleled protection for their valuable inventory.
AccuGold iEDX Series - Gold Testing Machine – Designed for accurate, non-destructive gold testing. It is perfect for jewelers, banks, and hallmarking centers.
Mx Portable Strong Room Modular Panels - Strong room modular panels designed for effortless setup, transport, and maximum security, it redefines business protection with high-quality steel construction and modular adaptability.
About Security Solutions business of Godrej Enterprises Group:
The Security Solutions business of Godrej Enterprises Group is a leader , pioneer and the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious Banks, Corporates and Prestigious institutions. For the first time in the category and the industry, the Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” as well as the coveted “Security Company of the Year” awards. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the USA, Europe and the SAARC Countries.
About Godrej Enterprises Group:
Since 1897, the Godrej Enterprises Group has contributed significantly to India’s journey of economic growth. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.
Today, the Godrej Enterprises Group, has a presence across 5 continents with a market-leading presence across its consumer facing and nation building businesses. GEG comprises of aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and Information Technology.