Godrej unveils new premium appliances, AI powered innovations and exciting promotions for Kerala consumers

Kochi, 31st July, 2025: The Appliances business of Godrej Enterprises Group has lined up a slew of premium offerings for Kerala’s consumers this Onam to scale up the festive celebrations. This latest range comprises of offerings in high capacities, advanced innovations powered by AI and striking designs. 

The brand has a comprehensive product portfolio with valued driven offerings in both home and commercial segments. More than half of Godrej’s current product portfolio is AI Powered, which helps to optimise the appliance’s performance. The in-built intelligence helps monitor usage, senses various parameters like ambient weather, food load, cloth load or cloth balance, heat load among others, depending on the appliance. The latest innovation from the brand is its AI powered turbidity sensing washing machines which help remove upto 50% more harsh detergent from clothes protecting the human skin and improving the cloth life, defending the fabric against early fading. Consumers can also buy AI powered Smart ACs with advanced features like filter cleaning reminders and easy schedulers. 

The brand also has a robust range of 5-star rated energy efficient appliances that help to save more energy. Aesthetics has been gaining importance in the appliances sector with consumers moving beyond the conventional colours and finish and preferring appliances that complement their home decor. The latest Godrej ACs draw inspiration from nature – with newer wood finishes and multiple marble finishes, while the refrigerators are available in wood-finish, glass finish, steel finish and floral finish. The new large capacity side-by-side refrigerators also come in show stopping looks.

With growing consumer requirements for larger capacities, Godrej’s appliances portfolio offers a wide range of capacities across every segment- frost free refrigerators starting from 216 Litres going up to 600 Litres, 6.5kg to 10 Kg in Front load Washing Machines, ACs starting from 1.5Tr going all the way to 3Tr, and Air coolers ranging from 37 Litres to 100 Litres capacity. 

The brand has also strengthened its commercial appliances portfolio with Tower ACs, and Cassette ACs including one way Cassette ACs, and a wide range of commercial Deep freezers. The light commercial ACs are finding their way into premium consumer homes as well. 

Adding further to the festive cheer, Godrej’s Golden Onam offer is valid from 10th August 2025 till 10th September 2025 and is exclusively available in the state of Kerala. On purchase of an appliance, consumers get a chance to win up to 10gm gold coin as a Bumper Prize which is worth up to INR 1,00,000. To avail this offer, consumers must scan the QR code and participate in the lucky draw. Consumers can also avail cashback offers up to INR 12,000, get upto 5-years comprehensive warranty on appliances along with finance schemes such as zero down payment and easy EMIs. The brand’s no hidden cost, 5-year comprehensive warranty on ACs has been designed thoughtfully, covering even gas refill charges, plastic components like remote and service visit costs. 

Commenting on the festive season, Kamal Nandi, Business Head and Executive Vice President – Appliances Business of Godrej Enterprises Group said, "Onam has always been the harbinger of festive excitement in the country and as has been our tradition, we have lined up new launches for consumers. These feature AI powered innovations, design advancements, new high-capacity segments and forayed into new segments for consumers to pick from. We have also crafted very lucrative consumer offers ranging from lucky draws that fetch Gold to cashbacks, extended warranties and easy EMIs to aid consumers in making their purchases and add to the festive fervour. The new portfolio will be supported by visibility creation and will be available at all leading stores. With a line-up of new product additions, exciting consumer offers and brand promotions, we expect over 50% growth over last year during the Onam celebrations.”

About Appliances Business of Godrej Enterprises Group

Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 950+ service centers and 4000+ SmartBuddy service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/home-appliances