Godrej Unlocks a New Range of Smart Security in Guwahati Blending Design & Technology for Modern Homes and Jewellers

Guwahati, 20th August 2025 – The Security Solutions business of Godrej Enterprises Group has launched its latest range of premium, tech-enabled home lockers, reaffirming its leadership in Guwahati’s fast-growing security solutions market. With a strong presence across consumer and institutional segments, the company is now intensifying its focus on Assam, which is turning out to be one of the most dynamic and rapidly urbanizing states. This is driven by rapid urbanization, rising disposable incomes, and the growth of gated communities and premium housing, Guwahati and the wider northeast are seeing a surge in demand for advanced security solutions. 

Commenting on the launch, Mr. Pushkar Gokhale, Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “As Guwahati and the northeast emerge as one of India’s fastest-growing markets, we see security moving beyond a safeguard to becoming a lifestyle necessity. To serve this shift, we have introduced our new range of advanced home lockers blending technology and intuitive design for consumers. Additionally, our BIS-certified lockers are tailored for jewellers who are witnessing a surge in jewellery purchases in the region. Assam remains a priority market for us, and we are committed to strengthening our presence here by combining innovation with accessibility. Over the next three years, we are targeting 18% year-on-year growth and aim to expand our leadership in the home locker segment by capturing more than 80% market share, up from the current 75% and close to 70% share in the Jewellery segment.”

The company’s expansion in Assam is timely, especially as consumer behaviour as well as jewellery retail landscape is evolving. With gold prices at ₹1 lakh per 10 grams, consumers are increasingly exchanging old jewellery for new, leading to a rise in recycled gold transactions. There is a growing focus on asset protection which signifies the need for secure, reliable home lockers both for individual households and also a robust security system for the jewellers too.

To address this demand, Godrej has introduced the Defender Aurum Pro Royal, India first BIS-certified Class E, high-security safe tailored for jewellers, offering superior protection and high-capacity storage for valuable inventories. This development is in line with the recent Quality control order, issued by the Government which mandates all manufacturers and / or sellers of High Security Safes, to comply to the BIS guidelines and supply ISI labelled safes only. Additionally, we have launched the AccuGold iEDX Series, the perfect Gold purity testing machine, ideal for jewellery retail stores, hallmarking centers, and banks which are engaged in Gold loan services. For high-security zones where traditional RCC strong rooms are impractical, the Godrej MX, BIS (ISI) labeled portable strong room panels provide a flexible, modular alternative with maximum protection.

For homeowners, the newly launched NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal models feature innovations such as dual-mode access (digital and biometric), intelligent iBuzz alarm systems, concealed storage, and interiors that complement contemporary décor, are redefining how security integrates into everyday living.

Looking ahead, Godrej is accelerating its reach beyond Guwahati, into high-potential Tier 2 and Tier 3 cities across Assam, many of which are renowned for their increasing prosperity. Strengthening it’s retail network and digital touchpoints, the company aims to deliver accessible and future-ready security solutions to every corner of the state.

Products Portfolio:

NX Pro Luxe: The NX Pro Luxe home locker offers advanced security with modern convenience, featuring a dual locking system, motorized locking, and voice-guided access. Designed to blend seamlessly into interiors, it includes dual password access, an auto-freeze function, USB emergency charging, and soft LED lighting. Available in 30L and 48L variants, it ensures durability and ease of use, making it the ideal choice for secure and stylish storage.

NX Seal Floor Locker: The NX Seal Floor Locker is the ultimate solution for concealed and secure storage of your valuables. Designed with a concealed, floor-mounted design, this innovative safe blends seamlessly into your flooring, making it virtually invisible to the naked eye. Crafted with 10X stronger materials than traditional wooden cupboards, the NX Seal Floor Locker offers superior protection against theft and damage.

NX Pro Slide: The NX Pro Slide home locker redefines security with its innovative slide-out design, seamlessly integrating into modern furniture for discreet yet robust protection. Engineered to be 10X stronger than a wooden cupboard, it features a precision key lock, auto-freeze function for incorrect attempts, and an LED-lit interior for enhanced visibility. The motorized locking system ensures smooth and secure access, while USB emergency charging provides backup power when needed. With its sleek, space-efficient design and advanced security features, the NX Pro Slide is the perfect solution for safeguarding valuables while maintaining a clutter-free, elegant home aesthetic.

The Rhino Regal Locker: is a high-security safe designed to offer unparalleled protection for valuables, combining advanced technology with robust construction. Engineered with materials 100X stronger than standard safes, it withstands even the most forceful attempts at breach. Featuring an advanced precision key lock, a lockable top compartment, and a 2-way bolt system, it ensures maximum security. Heavy-duty and concealed hinges provide both durability and aesthetic appeal, while a secret bottom storage compartment and adjustable shelves enhance functionality. Ideal for homeowners, businesses, and collectors, the Rhino Regal locker delivers unmatched security, durability, and customizable storage, making it the ultimate choice for safeguarding valuables.

Defender Aurum Pro Royal : Aurum Pro Royal is India’s 1st BIS Certified Class E Safe designed to provide tailored storage solutions with luxurious interiors and more. Engineered to meet the latest regulatory standards, it also caters specifically to the needs of jewelers, delivering unparalleled protection for their valuable inventory.

AccuGold iEDX Series - Gold Testing Machine : Designed for accurate, non-destructive gold testing. It is perfect for jewelers, banks, and hallmarking centers.

Mx Portable Strong Room Modular Panels : Strong room modular panels designed for effortless setup, transport, and maximum security, it redefines business protection with high-quality steel construction and modular adaptability.

About Security Solutions business of Godrej Enterprises Group:  

The Security Solutions business of Godrej Enterprises Group is a leader, pioneer and the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious Banks, Corporates and Prestigious institutions. For the first time in the category and the industry, the Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” as well as the coveted “Security Company of the Year” awards. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the USA, Europe and the SAARC Countries.

About Godrej Enterprises Group:

Since 1897, the Godrej Enterprises Group has contributed significantly to India’s journey of economic growth. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.

Today, the Godrej Enterprises Group, has a presence across 5 continents with a market-leading presence across its consumer facing and nation building businesses. GEG comprises of aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and Information Technology.