Godrej’s latest campaign featuring Deven Bhojani spotlights its ACs and their honest 5-Year Comprehensive Warranty

Mumbai, 24th February 2026: The Appliances Business of Godrej Enterprises Group reinforces brand focus on reliability and transparency with its latest digital film for its air conditioners featuring Deven Bhojani. The film highlights Godrej’s five-year comprehensive warranty on ACs and goes on to explain how it comes with no hidden costs* - no technician visit charges, no gas refill costs and no remote replacement costs.  

Built on the simple insight that intelligently engineered air conditioners backed by comprehensive warranty coverage eliminates the need for unsolicited advice and hidden costs, the film unfolds in a relatable living room setting during a new AC installation. As the proud homeowner oversees the setup of his Godrej AC, an overconfident neighbour portrayed by renowned actor Deven Bhojani drops in with a stream of well-meaning but unnecessary suggestions. Bringing warmth, humour and authenticity to a situation many consumers instantly recognise, the narrative cleverly contrasts casual ‘expert’ opinions with brand’s credible engineering and warranty promise. The film ultimately reinforces how Godrej’s thoughtfully designed ACs deliver powerful, reliable cooling backed by a comprehensive 5-year warranty, offering consumers lasting assurance especially during the peak stress of Indian summers.

Speaking on this film, Swati Rathi, Head of Marketing, Appliances Business of Godrej Enterprises Group, said, “While buying ACs, consumers are looking for products that offer performance and peace of mind. The film interestingly captures a slice of everyday Indian life, where everyone has an opinion. Through the humour, we wanted to reassure consumers that with Godrej ACs, comfort doesn’t come with riders. Reinforcing Godrej’s commitment to trust, we offer not just thoughtfully designed products but also thoughtfully crafted and honest offers.”

Commenting on this, Sahil Shah, CEO - Dentsu Creative Isobar, said, "We rooted the idea in something deeply familiar, the everyday Indian neighbour. From the story to the choice of artist, every element was designed to deliver the brand’s message with relevance. When communication feels familiar, it naturally becomes more meaningful."

Links for the film:

Instagram: https://www.instagram.com/reel/DU8IaIhDd6T/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Facebook: https://www.facebook.com/share/v/14dgm73SHLE/ 

Youtube: https://youtu.be/630IAEe_Qcw 

X: https://x.com/GodrejAppliance/status/2024461465415999582?s=20

LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7430490742588047360

About Appliances Business of Godrej Enterprises Group

Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 950+ service centres and 4000+ SmartCare service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/home-appliances