Godrej Enterprises Reimagines India’s First Refrigerator for Today’s Design-Forward Homes

Mumbai, 6th Jan 2026: Indian homes are increasingly becoming expressions of personal style and consumers are choosing home appliances that strike a perfect balance between design, innovation and convenience. Pioneering this shift towards building stylish yet highly functional appliances that are shaping modern living spaces, the Appliances business of Godrej Enterprises Group has introduced Eon Inspire and Edge Impress range of frost free and direct cool refrigerators. Rooted in timeless design philosophy and power packed with advanced technologies, this range with seamless fluid curved door is designed to hold the gaze and is a subtle nod to the first refrigerator made in India back in 1958 by the brand. Part of this range is also India’s first direct cool refrigerator with touch control on the door handle.

With this new range, the brand is reimagining the refrigerator from an essential appliance to a design element in the home that makes a statement about its owner's personality and taste. Moving away from straight lines and standard shapes, the minimalist yet seamless fluid curved door design of these refrigerators accentuate their unique personality. Furthermore, the floral designs borrow from nature to bring in visual freshness. And each color is chosen to express character to a wide spectrum of home décors, allowing consumers to choose a refrigerator that enhances the visual harmony of their space. Available from 194L capacity going up to 330L capacities, this range combines modern aesthetics with advanced tech features. The industry-first handle-mounted digital control panel adds a tech-forward edge to the direct cool refrigerator, enabling users to adjust temperature and activate modes from a sleek, water resistant and intuitive interface built seamlessly into the handle, adding a layer of control and convenience.

Talking about this launch Anup Bhargava, Product Group Head – Refrigerators at Appliances business of Godrej Enterprises Group said, “With Eon Inspire and Edge Impress, our goal was to make everyday life simpler and more intuitive for customers. From easy-to-use controls right on the door handle to features that adapt to changing needs, these refrigerators are designed to offer convenience, smarter cooling, and a seamless experience for modern homes.”

Highlighting the thought behind the design, Kamal Pandit, Head of Design at Appliances business of Godrej Enterprises Group said, “People want appliances that look good, feel modern, and make life easier. With Eon Inspire and Edge Impress, we went back to the roots of our first refrigerator and reimagined it for today’s homes.  This range is thoughtfully designed to be minimalistic, has display-worthy aesthetics and balances advanced technology for ease of usage.”

This range will be available at MRP INR 29,000 going up to INR 56,000 across leading e-commerce platforms and across pan-India stores. 

About Appliances Business of Godrej Enterprises Group

The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 950+ service centres and 4000+ SmartCare service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/home-appliances