Godrej Deep Freezers Light Up Eid Celebrations With A Visually Appealing OOH Campaign

Video of the OOH - https://www.instagram.com/p/DYzGPWDIhGt/ 

Mumbai, 26th May 2026: The Appliances Business of Godrej Enterprises Group has unveiled a striking out-of-home (OOH) campaign, transforming its Deep Freezers into the centrepiece of Eid celebrations. The hoardings visually bring alive the actual burst of cool air from the deep freezer, showcasing food and festivity, while also highlighting the Godrej Promise of 5-Years Free Comprehensive Warranty.

The campaign is conceptualised to resonate with evolving consumer needs during high food consumption festive periods, and these deep freezers deploy advanced technologies with 5-side cooling and can deliver high performance even in summer temperatures reaching up to 50°C. Extending this initiative beyond OOH campaign, the brand has also featured influencer collaborations, in-store activations and on ground promoter driven engagements carrying dummy deep freezer units across key locations. From preserving festive delicacies to ensuring long-lasting freshness for large family gatherings, the initiative reinforces Godrej’s commitment to innovation, reliability and consumer convenience.

Speaking on the campaign, Swati Rathi, Head of Marketing, Appliances Business of Godrej Enterprises Group, said, “Festivals are deeply rooted in shared experiences and moments that bring families closer. With this Eid campaign, we wanted to create a culturally resonant expression that captures the scale and vibrancy of these celebrations while also showcasing the role our Deep Freezers play through compelling imagery. This campaign aims to create memorable visibility and consumer engagement in key markets for a category which is usually behind the scenes, while strengthening Godrej’s positioning as a trusted partner for advanced, reliable cooling and preservation solutions.”

About Appliances Business of Godrej Enterprises Group

Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 950+ service centres and 4000+ SmartCare service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/home-appliances 

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