9 out of 10 people in Hyderabad sleep best in their own bed, reveals Interio by Godrej's study

Hyderabad, March 26, 2026: Amplifying its commitment to provide enhanced retail experiences and make great design accessible, Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, launched the revamped store in Hyderabad along with ‘Moments That Matter’ (MTM) study that explores how everyday experiences at home shape emotional well-being, connection, and comfort for modern Indian consumers.

Spread across nearly 6000 sq.ft., the store brings alive Interio’s commitment to provide customers with a one-stop destination for modern Indian homes. The stores showcase a new range of modular, configurable and personalised furniture with new categories of Bedroom, Living and Dining furniture. The brand has also launched a new range of soft furnishings.

Commenting on the launch, Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C), Interio by Godrej, said, “The ‘Moments That Matter’ study highlights this shift, showing how design can shape how people feel, connect, and unwind. With our revamped store in Hyderabad, we are translating these insights into immersive experiences that help consumers create spaces that truly reflect their lifestyles. Our long-term strategy remains focused on expanding our retail footprint to 80 stores by 2029 in Telangana and deepening our omnichannel presence across the state. This is backed with the trust and reliability of Godrej which is reassuring for our customers. We aim to generate revenue of around INR 550 crores from Southern India in FY27. By enhancing our network and introducing new products tailored to consumer preferences, we are committed to capture a larger market share and drive substantial growth.”

Adding perspective on the study, Dr. Alisha Lalljee, Practicing Psychologist, Psychotherapist & Educator, said, “Our surroundings play a critical role in shaping emotional and mental well-being. Thoughtfully designed spaces, whether for reflection, connection or comfort can foster a strong sense of balance and belonging. The ‘Moments That Matter’ study highlights how these everyday moments contribute meaningfully to overall life satisfaction, especially in fast-paced urban environments like Hyderabad.”

The launched MTM study found that in Hyderabad, nearly 9 in 10 respondents (94%) say they sleep best in their own bed, reinforcing home as the primary space for rest and comfort. This extends to end-of-week habits with 86% of respondents says that Friday evenings are best spent unwinding at home. Together, these findings point to a broader shift in how urban consumers are centring their everyday lives around the home. The study also found that 48% of respondents in Hyderabad say quiet time alone in the early morning sets the tone for a calmer day, reflecting how personal routines and domestic spaces are increasingly linked to mental well-being.

The MTM study comprised over 2,600 respondents from eight cities - Delhi, Lucknow, Hyderabad, Bengaluru, Kolkata, Guwahati, Mumbai and Ahmedabad.

About Interio by Godrej

Interio by Godrej is India’s leading furniture and design brand for homes and workspaces, from the Godrej Enterprises Group, offering products and solutions that combine style, functionality and durability. It offers a wide-ranging portfolio that spans residential interiors (furniture, soft furnishings, and services) and commercial and institutional environments including offices, schools, hospitals, laboratories, and turnkey AV solutions. 

Today, Interio by Godrej enjoys the largest retail footprint across the country with 1000 retail stores and serves customers both online and offline. It operates five state-of-the-art manufacturing facilities across Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. 

Driven by a passion for innovative and sustainable design, the brand has been recognised with 75+ design awards and has secured 900+ registered designs.