Godrej strengthens presence in Kerala for home lockers with exclusive store in Kochi

Demand from Tier II, Tier III towns has also been on the rise, opening opportunities to strengthen penetration across suburban and semi-urban markets, said the Business Head of Godrej Enterprises Group

Kerala’s home security market is growing at approximately 20 per cent year-on-year, while the commercial and institutional security segment is expanding at around 15 per cent, according to Pushkar Gokhale, Business Head, Security Solutions business of Godrej Enterprises Group.

Demand from Tier II and Tier III towns has also been on the rise, opening opportunities to strengthen penetration across suburban and semi-urban markets, he said while launching a new exclusive store in Kochi.

“We expect to see 20 per cent growth in the next 3 years driven by increasing demand for advanced home lockers and institutional security solutions”, Gokhale said. With gold prices rising tremendously over the past three years, the associated security risks have risen sharply. Safeguarding gold has therefore become a necessity rather than a choice, especially for jewellers and homeowners, he added.

Kerala currently enjoys close to 80 per cent market share in the home locker category across the State. Godrej’s Security Solutions business has a strong footprint across all 14 districts with extensive retail and partner network comprising exclusive stores, dealer outlets, retail counters, COCO stores, and modern trade locations, he said.

The company plans to further expand its presence across Kerala, with a continued focus on building the home locker category while introducing advanced and high-security solutions for both residential and institutional customers, he added.

Kochi, with a prominent hub for gold ownership and jewellery trade, represents a strategic market for advanced security solutions. The new store brings together a wide range of cutting-edge offerings for both residential and commercial customers, he said.

With this new exclusive store, the company is bringing together its home and institutional portfolios under one roof, enabling customers to better understand advanced security standards and technologies, he said.  

View this on : The Hindu Business Line