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Godrej Appliances Blends Emotions and Innovation in its Latest Outdoor Campaign for its AI Powered Washing Machines

Godrej

YouTube link – https://youtu.be/MGLGz-vUGyU

Mumbai, 16 September 2024: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched an OOH campaign to showcase its new Fully Automatic Front Load Washing Machine.

The campaign aims to raise awareness about this advanced washing machine, which comes equipped with AI technology that senses water, drum balance, foam level and more, optimizing the washing experience while conserving resources. This cutting-edge product highlights Godrej's dedication to blending homegrown expertise, deep understanding of Indian consumers and world-class technology, providing Indian customers with best-in-class appliances.

The OOH campaign is being rolled out across key high-traffic locations in Bangalore and Chennai, capturing attention with its motorized elements that rotate, making the visual even more captivating and eye-catching for passersby.

Commenting on the campaign,Swati Rathi, Head of Marketing, Godrej Appliances, said, “Brand Godrej has its roots in India's journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers' pride in the brand's deep rooted Indianness and its commitment to innovation and technology.”

This campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication.

About Godrej Appliances Godrej Appliances, part of the Godrej Enterprises Group, is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/godrej-appliances

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